Company News, New Products

MAC Cosmetics Rolls Out ‘MAC Stack’ Mascara for Customized Lash Looks

Breakthrough formula includes a mix of Fibre Melt Technology, Vita Gel and Lash Flex Polymers.

MAC Cosmetics has discovered a new proprietary technology that allows consumers to stack “infinite layers” of mascara without any clumping, according to the company. After 2+ years in R&D, MAC Stack has emerged—leveraging breakthrough mascara innovation with a mix of Fibre Melt Technology, Vita Gel and Lash Flex Polymer.   The brand hosted an online preview for beauty editors and influencers on Feb. 9; the product launches March 1 in stores and online. According to the company...

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